Integrated Marketing Communications Essay Example | Topics and Well Written Essays - 1500 words

Integrated Marketing Communications - Essay Example Various methods of communication such as billboard advertising and radio advertising and messages are linked together in a systematic and integrated manner. All promotional tools are harmonized together in the advertising chosen by a particular company. (Fill, 2009, p.5). Promotion tools include methods of advertising, personal selling, customer care relations, database marketing, consumer and sales promotional, sponsorship and public relations. These promotional tools aim at making the consumers aware of the products that the company is offering in the market and the benefits of using these products. Basic components of integrated marketing include foundation, advertising means, promotional means, and integration methods and foundation is laid on the objectives of brand management and corporate image (Schultz, Tannenbaum, & Lauterborn, 1992, p 61). It is important for the organization to put forward effective tools of promotion, which help the organization design messages that will promote organization products in the media such as offers, gifts and personal selling messages in the radios, television and print media (Pickton & Broderick, 2005, p 48). Benefits of Using Integrated Marketing Communication According to Smith and Taylor (2004, p 85), Customers act in a specialized manner when they only buy things that they require. When the organization gets to know what customer wants through direct selling the organization will increase production on these particular goods and reduce wastage of resources. The customers’ needs and wants better gets to be well known by organization creating image awareness (Schultz and Schult 2004, p 36). Organizations are able to create a better customer satisfaction and protection by creating a customer database that they will use in their research and analysis (Fill, 2009, p.8). Databases are important in helping Organizations to create strategies that lead to increased sales. Apple Inc. for instance, has a well-developed database within which it lists all its products and their prices hence ensure high quality products and services. Ludi and Bird (2005, p.63) asserts that marketing communication helps organizations to attain competitive advantage over its competitors. When an organization gets to know the customer needs and wants it will be in a better position to create messages that will attract and retain customers. Advantages of the organization gaining a competitive advantage over its competitors are that the organization will experience increased sales, which will in turn increase profits (Hackley 2010, p. 25). Integrated marketing communication will enable organizations to choose a media that will help save organizations management time, stress as well as money. The media chosen will also save money and time for the customer (Hobson 2008, 42). In this regards, many organizations will prefer commercial adverts than any other since they are very economical. Coca Cola Company uses so much of co mmercial adverts to reach to its customers. Wal-Mart as well advertises its goods and products through various media but prefers commercial TV adverts as they give a better picture. Organisations gain competitive advantage by creating value in their products and the image of the company as well as producing low costs goods due to the reduced costs of production especially the advertising costs. In most cases, the advertising c

Singapore Essay example -- Singapore Politics, Government

How might the Singapore society differ were it not for these technologies – would the society be more or less heavily regulated? Lee recommends analysing politics and society by addressing how power struggles and relations were played out in the pre-Internet era, namely the maintenance of political control via public support (2005: 74). Foucault defines ‘governmentality’ as the point of contact where the technologies of power interact with the governed. This spurs Lee to postulate that, in order to retain power in the Internet era, 'governments need to be actively involved in shaping the design as well as the societal, cultural and regulatory environment in which the Internet and other new media technologies operate' (2005: 75). One example of how the Singapore government has used technology to instil greater trust, and reinstate wavering public confidence is its online tax-filing system. The e-Filing system has been described as one of most definitive e-government projects, introduced by the Inland Revenue Authority of Singapore (IRAS) as a trust-building mechanism (Tan et al., 2005: 2). The e-filing system has been a conspicuous success for e-government. The success of the e-Filing system was unprecedented in terms of compliance, and succeeded in reversing negative public opinion at a phenomenal rate (Tan et al., 2005: 2). Srivastava and Teo explored how the Singapore government utilised their ‘citizen trust on the technology’ initiatives to promote and maintain ‘trust for e-Government’ (2005: 721). According to them, this was largely achieved by fostering measures to build institutional trust via transparency and soliciting of feedback from citizens. They attributed the huge success of Singapore’s e-government programmes... ...s, which keep track of the users’ digital footprints and activities. Physical surveillance, in the form of trawling the Internet and hacking computers is technically feasible but fiscally unfeasible. Such measure also compromise privacy and democracy. Conversely, employing legislation to regulate and/or control the Internet has a number of advantages in terms of the ease of execution, the feasibility, and the transparency of the judicial processes (Johal, 2004: 4). However, legislature is purposely vague and the language ambiguous, allowing for flexibility of interpretation in the event of new developments (Endeshaw, 1996: 210). For example, the Internet Code of Practice that states that '(p)rohibited material is material that is objectionable on the grounds of public interest, public morality, public order, public security, national harmony' (in Johal, 2004: 5).

John Kenneth Galbraith

He was a U. S economist, public official and diplomat, and a leading proponent of the 20th-century American liberalism. His books on economic topics were bestsellers from 1950’s through 2000’s, during which time Galbraith fulfilled the role of public intellectual. In macro-economical terms he was intitutionalist. He was America’s most famous economist for good reason. A witty commentator on America’s political follies and a versatile author of bestselling books that warn prophetically of the dangers of deregulated markets, corporate greed, and inattention to the costs of our military power including the â€Å"THE NEW INDUSTRIAL STATE†. Galbraith always made economics relevant to the crises of the day. Galbraith was born on October 15, 1908 and was raised on a small Canadian farm. He began to teach at Harvard in his twenties. He was a long-time Harvard faculty member and as a professor of economics stayed with Harvard University for half a century since 1934. In 1938 he left to work in New Deal Washington. Following his years as a writer at fortune, where he did much to introduce the work of John Maynard Keynes to a wide audience. He returned to Harvard in 1949 and began writing the books that would make him famous. He was a prolific author and wrote four dozen books, including several novels and published over a thousand articles and essays on various subjects. Among his famous works were popular trilogy on economics. (American Capitalism 1952), (The Affluent Society 1958), and (The Industrialized State 1967). Galbraith was also active in Democratic Party politics, serving in the administrations of Franklin D. Roosevelt, Harry S. Truman, John F. Kennedy and Lyndon B. Johnson. He served as United States Ambassador to India under the Kennedy administration. His prodigious literary output and outspokenness made him arguably â€Å"the best-known economist in the world during his lifetime. Galbraith was one of few recipients both of the â€Å"MEDAL OF FREEDOM† and the â€Å"PRESIDENTIAL FREEDOM†. Over the years, Galbraith developed a distinctive way of â€Å"doing economics,† and it made him a critic both of conservatives and of many liberal economists. Galbraith was often at the very epicenter of politics in his time. Ako gi focus ag Popular niya na books ag trilogy. Iya first books which is the American Capitalism, ag Industrialized State and The Affluent Society. And The culture of Contentmen which was published in 1992. So in his first book which is the American Capitalism: The Concept of Countervailing Power in 1952. So it is the concept of acting or to avail against with equal power. In this book Galbraith exposed the myth that competition between different firms in an industry prevented monopolistic exploitation. In the Affluent Society (1958). Galbraith exposed the idea of â€Å"consumer sovereignty†. He argued that large corporations invested large sums in the design, planning and manufacturing of a new product. To make sure that the product sold, they had to create a want for it. In other words, â€Å"wants are created by those who satisfy them†. Galbraith also argued that the government should make large investments in education and transport infrastructure by using funds from general taxation. Galbraith worked as an adviser to President John F. Kennedy who originally planned to appoint him as a Secretary of the Treasury. After Kennedy was pressured he gave the job to another person. In 1961 Galbraith was appointed as U. S ambassador to India. He held the post until the assassination of Kennedy in 1963. In The New Industrial State (1967) Galbraith continued his attack on the capitalist system. He argued that in advanced industrial economies it is the managerial and other experts of the large corporations who really run the system, â€Å"subordinating the activities of the state to their own goals of corporate growth and personal self-esteem†. Galbraith remained active in politics and worked as an adviser to politicians on the left of the political spectrum. He once said that â€Å"The modern conservative is engaged in one of man’s oldest exercises in moral philosophy; that is, the search for a superior moral justification for selfishness. † He was also critical of communist governments: â€Å"under capitalism man exploits man. Under Communism, it’s just the opposite. † The Culture of Contentment in 1992. – galbraith pointed out that around 50% of Americans take little interest in politics. As they rarely vote, they are ignored by politicians. The two major political parties in the United States therefore concentrate on those who do vote the better of classes. This group tend to demand that taxes are kept low and that they are used on programmes that help the contented classes themselves. As a result, only a small percentage of government revenues are spent on helping the underclass or repairing America’s crumbling infrastructure.

Which Trees Offset Global Warming Best

Trees are important tools in the fight to stave off global warming.  They absorb and store carbon dioxide (CO2)—the key greenhouse gas emitted by our cars and power plants—before it has a chance to reach the upper atmosphere and trap heat around the Earth’s surface. Trees and Carbon Dioxide While all living plant matter absorbs CO2 as part of photosynthesis, trees process significantly more than smaller plants due to their large size and extensive root structures. Trees, as kings of the plant world, have much more â€Å"woody biomass† in which to store CO2 than smaller plants. As a result, trees are considered nature’s most efficient â€Å"carbon sinks.† It is this characteristic that makes planting trees a form of climate change mitigation. According to the U.S. Department of Energy (DOE), tree species that grow quickly and live long are ideal carbon sinks. Unfortunately, these two attributes are usually mutually exclusive. Given the choice, foresters interested in maximizing the absorption and storage of CO2 (known as â€Å"carbon sequestration†) usually favor younger trees that grow more quickly than their older cohorts. However, slower-growing trees can store much more carbon over their significantly longer lives. Location Scientists study the carbon-sequestration potential of trees in various parts of the U.S. Examples include eucalyptus in Hawaii, loblolly pine in the southeast, bottomland hardwoods in Mississippi, and poplars (aspens) in the Great Lakes region. â€Å"There are literally dozens of tree species that could be planted depending upon location, climate, and soils,† says Stan Wullschleger, a researcher at Tennessee’s Oak Ridge National Laboratory who specializes in the physiological response of plants to global climate change. Best Trees to Capture Carbon Dave Nowak, a researcher at the U.S. Forest Service’s Northern Research Station in Syracuse, New York, has studied the use of trees for carbon sequestration in urban settings across the United States. A 2002 study he co-authored lists the following species as trees that are especially good at storing and absorbing CO2: the common horse-chestnut, black walnut, American sweetgum, ponderosa pine, red pine, white pine, London plane, Hispaniolan pine, Douglas fir, scarlet oak, red oak, Virginia live oak, and bald cypress. Nowak advises urban land managers to avoid trees that require a lot of maintenance, as the burning of fossil fuels to power equipment like trucks and chainsaws will only erase the carbon absorption gains otherwise made. Using Trees to Fight Global Warming Yes, some trees are better than others when it comes to preventing climate change. Ultimately, however, trees of any shape, size, and genetic origin help absorb CO2. Most scientists agree that the least expensive and perhaps the easiest way for individuals to help offset the CO2 that they generate in their everyday lives is to plant a tree...any tree, as long as it is appropriate for the given region and climate. Those who wish to help larger tree-planting efforts can donate money or time to the National Arbor Day Foundation or American Forests in the U.S, or to the Tree Canada Foundation in Canada. Source Nowak, David J. Carbon storage and sequestration by urban trees in the USA. USDA Forest Service, Daniel E. Crane, Northeastern Research Station, 5 Moon Library, SUNY-ESF, July 1, 2001, Syracuse, NY.Yarrick, Elyse. Summer Outdoor Trends You Should Follow. Trend Prive Magazine, May 18, 2018.